
About True North
Helping people lead withgreater clarity, convictionand purpose.
True North Coaching & Consulting was founded by Jeffery Rogers to help individuals, leaders, and organizations gain clarity and move forward with purpose.

Jeffery Rogers, Founder
A thoughtful partner for meaningful growth.
Jeffery founded True North Coaching & Consulting to walk alongside individuals, leaders, and organizations as they work through real decisions and real growth. His approach is built on a Christ-centered worldview — one that values character as much as outcomes.
- Listening before advising
- Understanding the person or organization
- Asking better questions
- Helping leaders see challenges more clearly
- Translating ideas into action
- Emphasizing character as well as results
Why “True North”
When the landscape changes, your true north still matters.
A compass can tell you which direction is north even when the landscape becomes unfamiliar. It doesn’t change the terrain — it gives you something steady to navigate by.
True North represents the principles, convictions, purpose, and clarity that help leaders make good decisions when circumstances are uncertain.
What Guides the Work
Five principles behind every engagement.
Understand what matters before deciding what comes next.
Make decisions aligned with values and convictions.
Leadership is strongest when it creates value for others.
Development requires reflection, challenge, and intentional action.
Meaningful work becomes stronger when the why is clear.
Faith & Approach
A Christ-centered foundation. A practical approach.
True North’s work is rooted in Christian principles while remaining thoughtful, professional, and focused on practical leadership and organizational outcomes — welcoming to individuals and organizations from a wide range of backgrounds.

Get In Touch
Let’s talk about where you’re headed.
Tell us a little about what you’re navigating, what you’d like to accomplish, or the kind of support you’re looking for.
Phone
517-927-4546